How to Automate HubSpot Lead Enrichment?
Description
Turn your contact form into a reliable lead source. Each new submission gets checked, enriched, and created in HubSpot with clean fields. Ideal for marketing teams that want better leads and faster follow up without manual work.
The flow starts with an n8n hosted form that collects a business email. Hunter verifies the email so only real addresses move forward. If valid, Clearbit enriches the person to pull name and job title, then enriches the company using the domain. A new contact is created in HubSpot with email, first name, last name, and job title. Invalid emails are routed to a no action path to keep your CRM clean.
Setup is simple. Connect Hunter and Clearbit with API keys and authorize HubSpot with OAuth. Expect fewer fake signups, higher data quality, and less typing for your team. Use it for contact us pages, content downloads, or event signups where you need strong data and quick handoffs to sales.
Tools Required
What this workflow does?
- n8n Form Trigger collects a business email for quick capture.
- Hunter email verifier checks deliverability and confidence first.
- If node routes invalid emails to a no action path to keep data clean.
- Clearbit person enrichment pulls name and job title from the email.
- Clearbit company enrichment uses the domain to add firmographic data.
- HubSpot contact creation maps email, first name, last name, and job title.
What are the benefits?
- Reduce manual lead entry from 10 minutes to under 1 minute
- Streamline lead intake by about 80% with auto verify and enrich
- Improve data quality by adding trusted person and company fields
- Filter out invalid emails before they reach your CRM
- Connect Hunter, Clearbit, and HubSpot in one flow
- Scale to handle more form submissions without extra effort
How to set this up?
- Import the template into n8n: Create a new workflow in n8n > Click the three dots menu > Select 'Import from File' > Choose the downloaded JSON file.
- You'll need accounts with Hunter, Clearbit and HubSpot. See the Tools Required section above for links to create accounts with these services.
- In the n8n credentials manager, create a Hunter credential. Choose API Key authentication, paste your Hunter API key from your Hunter dashboard, and save.
- In the n8n credentials manager, create a Clearbit credential. Use API Key authentication, copy the key from the Clearbit API page, and save.
- In the n8n credentials manager, create a HubSpot credential using OAuth2. Click Connect, sign in to HubSpot, and approve access to contacts. Name each credential clearly, for example orgname Hunter or orgname HubSpot.
- Open the n8n Form Trigger node. Review the form title and field label for business email. Copy the production URL for later use on your site if needed.
- Open the Hunter node and confirm the email field uses the form value expression. Run a test with a real business email to see a verification result.
- Open the If node and confirm the condition checks Hunter’s result for a valid email. Adjust the rule or threshold if you want stricter filtering.
- Open the Clearbit person node and verify the email input uses the value from the If node. Then confirm the Clearbit company node uses the domain from the person data.
- Open the HubSpot node and review field mapping. Map email, first name, last name, and job title from the Clearbit person data. Add any extra HubSpot fields you need.
- Click Test Workflow and submit the form with a valid business email. Confirm a new contact appears in HubSpot with the enriched fields. Test again with an invalid email to ensure no contact is created.
- Activate the workflow and use the form’s production URL on your website. If contacts do not appear, check HubSpot scopes, verify API keys, and review the If node condition.
Need help or want to customize this?
Ask in the Futurise Pro Community.
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